AI Insights · Timothy · January 2023
Top 5 Beauty Retail Apps on iOS in the Netherlands Q4 2022
Discover the performance trends of the top 5 beauty retail apps on iOS in the Netherlands during Q4 2022, including metrics on downloads, revenue, and active users.
The fourth quarter of 2022 saw significant movements in the beauty retail app market on iOS in the Netherlands. Here’s a detailed look at the performance of the top 5 beauty retail applications, according to Sensor Tower’s data.
Parfumerie Douglas experienced a notable increase in weekly downloads, particularly from mid-November onwards. Downloads peaked at around 6.4K in the week of November 28. Active user numbers also saw a rise, starting at approximately 10.5K in late September and reaching a high of about 16.4K in late November.
LOOKFANTASTIC: Beauty & Makeup showed a steady increase in weekly downloads, peaking at around 2K in the week of November 21. Active users followed a similar trend, starting at around 3.1K in late September and peaking at about 4.4K in the same week of November.
Lush Fresh Handmade Cosmetics had a more modest performance. Weekly downloads were generally low, with a peak of 58 in the last week of December. Active users showed minimal activity, peaking at 46 in the final week of December.
BEAUTY BAY maintained a low but steady number of active users, starting at 313 in late September and slightly declining to 204 by the end of December. Weekly downloads were sporadic, with a peak of 36 in the week of November 21.
Superdrug - Beauty and Health had minimal download activity, with a peak of 12 downloads in the week of October 10.
For more detailed insights and data, visit Sensor Tower.
